Privacy policy

Last updated November 14, 2026

Read the Rise ("we", "us"), operated by Troutsite LLC, runs this website. We collect as little information as we can. You don't need an account to use the site, and we don't sell your personal information.

What we collect

• Your email address, if you sign up for our newsletter. It's sent to our email provider and used only to send you the newsletter and related updates. Every email has an unsubscribe link.
• Clicks on sponsor fly links. When you click a "Buy from" button, we count the click (which river, which fly, which month) before sending you to the shop. We store only these totals, not who clicked.
• Anonymous usage statistics. We use Vercel Web Analytics to see which pages are popular. It doesn't use cookies and doesn't identify individual visitors.
• Standard server logs. Our hosting provider (Vercel) automatically records technical details such as IP address, browser type and pages requested, for security and troubleshooting. These logs are kept for a limited time.

What we don't do

• We don't use advertising cookies or cross-site tracking.
• We don't sell, rent or trade personal information.
• We don't knowingly collect information from children under 13.

Third parties

• Vercel hosts the site and provides anonymous analytics.
• Our email provider stores newsletter subscribers.
• Google Fonts serves the site's typefaces, so your browser contacts Google's servers to load them.
• U.S. Geological Survey supplies river data. Our servers request it; your browser doesn't share anything with USGS.
• Fly shops you visit through a sponsor link have their own privacy policies. Those links include a tag ("utm_source=readtherise") so the shop knows the visit came from us, but no personal information.

Your choices

You can unsubscribe from emails at any time with the link in any email. To ask what we hold about you or to have your email deleted, contact us at the address below and we'll respond within 30 days. Depending on where you live, you may have additional rights under laws such as the California Consumer Privacy Act; we honor those requests too.

Changes

If we change how we handle information, we'll update this page and the date at the top.

Contact

Questions about privacy: bite@readtherise.com. See also our sponsorship disclosure.